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166 West Clayton Street
Athens, GA, 30601
United States


Empire South - A Men and Women's contemporary clothing store. We strive to offer the best quality of clothing for exceptional prices. We also value customer opinions and feedback. 


Originally known as "The Peach State Pride Store" we opened in 2013 selling a small collection of our own designs along with a few other small labels. Today Empire South and V.F. Chitwood's offer a wide array of premier men's brands such as Peter Millar, Southern Tide, Peach State Pride, and Patagonia and women's brands such as FRNCH, THML, Kate Spade, Everly, LUSH, C. Luce and Betsy Pittard Designs. Shop Empire South online or at one of our 3 locations in Athens, Watkinsville, and Lavonia.